The largest independent mobile advertising network in the world. It has challenged Apple & Google in innovation on mobile-first advertising platforms. It was listed as one of MIT Technology Review's 50 most disruptive companies in 2013, number 15 on Fast Company's list of The World’s Most Innovative Companies for 2016, and ranked No.1 in the Top 10 Most Innovative Companies in India.
400MM mobile subscribers, advertising is local in nature. It seemed to make sense that there should be a mobile ad opportunity in India. So when we saw the InMobi plan it felt like a reasonable opportunity to invest in a mobile ad network targeted at the Indian market. The element that we got wrong was that there was a small ad market in India and the new mobile ad dollars were going to take some time to come in. What we got right was that investments in technology / product would be useful and enable us to expand the business outside of India to be a global player.
We invested in InMobi when apps were still just getting started and the world felt like it would be very much a mobile web world. Today apps dominate the mobile ecosystem and the fragmentation and global adoption makes for a very interesting ecosystem.
It's an amazing world that we was fortunate enough to see develop from the inside as we played an active role with InMobi (I was a board member) and also in an operational role as head of corporate development for a few years as we bought three companies (2 in the UK and 1 in the US). The mobile ad space is an exciting area and we are happy to see InMobi all grown up and showing world the truly global business that we can build from here in India.
Real Time Bidding has dramatically changed the way the digital media industry buys and sells media.
The Indian ecosystem lacks market consolidators. But that could change imminently.
It’s really hard, but so powerful. The "hack" culture of Facebook or the "do no evil" approach of Google or the "respect everyone" culture of the Mahindras. It is amazing to see what great things can be accomplished when a founder drives core values effectively through an organization.
The best thing a startup can do for its brand is to invest in creating experiences that make people whip their phones out to tweet or instagram immediately. Your brand isn’t what you say about yourself, it’s what people say about you.
Tech companies are nothing without growth. The real value creation will take place in companies that are able to demonstrate differentiated growth by taking advantage of the imminent technology boom (a result of the explosion in data & apps).
We have a culture of fundamentally solving problems. We place huge emphasis on speed to market and the power of prototyping. It is almost impossible to get everything right.
Good design deepens the connect between and brand and its user and that makes it good business.
People spend on education because of employability. Employability leads to a better livelihood, a better quality of life. You don’t get to that kind of prosperity via MOOCS; you get there via cracking massively competitive exams. The world of exam prep has stayed largely offline, and it presents a very interesting opportunity. Technology coupled with data science can have a very meaningful impact on those exams.
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