As the Chief Vibe Officer, Tina ensures that Lightbox and our portfolio are connecting with customers. While “brand” is the conventional term for what she builds and protects, she tends not to like that singular explanation of things. It’s all about ensuring that the products, expereince and culture of the company are aligned with the execution plan. This then manifests in all interactions that the company has with the outside world... deep stuff!
It comes from years of great experiences at Wolff Olins, a branding consultancy, she worked on reinventing great old brands like GE, Target and Citi as well as creating new brands for Bono’s Product (RED), New Museum and New York City. She moved back to Mumbai in 2009 and most recently worked with venturethree, a design consultancy in London, on creating the new brand for Reliance Jio.
The intersection of design, marketing, brand, communication and technology is where Tina now lives.
A story of ad vs brand that's even more relevant in the age of Instagram.
“I have other stores when I want edgy.… https://t.co/dmfppCTti3
rt @justinkan: i break down one of my most popular tweets:
'first time founders are obsessed with product, second time founders are obses…
It makes a lot more sense to think about where somebody wants to spend their time and not where they necessarily wa… https://t.co/oOKZxecIoI
Don’t invest in the gold miners — sell them their tools. https://t.co/ok3RViPEkj
rt @banglani: d2c brands may be overdoing the customer love. sir the coffee was nice but that handwritten card with my name with every orde…
rt @jackbutcher: your business will scale relative to your ability to simplify.
rt @pbhushan1: "instead of understanding the pandemic, we were encouraged to fear it. instead of life, we got lockdowns&death. we got delay…
rt @gregisenberg: where the world is going:
- i'd rather trust a blockchain over a government
- i'd rather trust a smart contract over a t…
rt @ShaanVP: “it’s easier to fool people than to convince them they’ve been fooled” - twain
What does failure mean to you? A sign from the universe to change somethingWhat’s your superpower?Reductionism Which is your favourite city in the world?Mexico City
Favourite books this year Women who run with the wolves by Clarissa Pinkola EstesIf you weren’t a venture capitalist, you’d be.. A dancer
AI in Indian education technology is probably the most advanced in the world. It is challenging traditional western models as well as integrating effectively with public and private systems in India.
Creativity involves a certain amount of rebellion. The best thing a brand can do is to drive a product’s strategy through a market efficiently by provoking conversation and creating desire. Your fans represent the character, vibrancy and future of your brand.
Shaiju Mathew , the Social Media whiz at Furlenco talks about how the company is using social media and community to drive marketing and sales for the business.
Good design deepens the connect between and brand and its user and that makes it good business.
Arguably, no one has seen the mobile wallet story in India unravel as closely as Ajay Adiseshann, co-founder and CEO PayMate. Over the years, whilst waiting for consumer mobile payments to take off in India, PayMate has increasingly focussed on the more lucrative enterprise payment markets, building a PayPal for the B2B world across the […]
The best thing a startup can do for its brand is to invest in creating experiences that make people whip their phones out to tweet or instagram immediately. Your brand isn’t what you say about yourself, it’s what people say about you.
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