Lightbox

Tina Mehta

Brand Strategist

As the Chief Vibe Officer, Tina ensures that Lightbox and our portfolio are connecting with customers. While “brand” is the conventional term for what she builds and protects, she tends not to like that singular explanation of things. It’s all about ensuring that the products, expereince and culture of the company are aligned with the execution plan. This then manifests in all interactions that the company has with the outside world... deep stuff!

It comes from years of great experiences at Wolff Olins, a branding consultancy, she worked on reinventing great old brands like GE, Target and Citi as well as creating new brands for Bono’s Product (RED), New Museum and New York City. She moved back to Mumbai in 2009 and most recently worked with venturethree, a design consultancy in London, on creating the new brand for Reliance Jio.

The intersection of design, marketing, brand, communication and technology is where Tina now lives.

This is hilarious!

“Soon subscribers to online libraries are going to pay higher prices for smaller archives.” I certainly would.

@ please tax cars to the max

“The only way to put women in leadership is to do it for the first time.”

rt @: tonight a man told me not to take it the wrong way but he considers reading fiction a waste of time and i asked what he di…

Team yoga is the new table tennis table

@ as companies move away from fb/goog, podcasting could emerge as a new marketing channel of choice? @

rt @: "the reality is far less interesting, and perhaps too discomforting for most of us to acknowledge without weaving narrat…

Food as medicine. Back to how it was when we lived in the jungle...

I wrote about the benefits of play. And believe it’s just as true for kids as it is for adults!

Q&A

What does failure mean to you?  
A sign from the universe to change something

What’s your superpower?
Reductionism

Which is your favourite city in the world?
Mexico City

Favourite books this year
Women who run with the wolves by Clarissa Pinkola Estes

If you weren’t a venture capitalist, you’d be..
A dancer