Tina Mehta

Brand Strategist

As the Chief Vibe Officer, Tina ensures that Lightbox and our portfolio are connecting with customers. While “brand” is the conventional term for what she builds and protects, she tends not to like that singular explanation of things. It’s all about ensuring that the products, expereince and culture of the company are aligned with the execution plan. This then manifests in all interactions that the company has with the outside world... deep stuff!

It comes from years of great experiences at Wolff Olins, a branding consultancy, she worked on reinventing great old brands like GE, Target and Citi as well as creating new brands for Bono’s Product (RED), New Museum and New York City. She moved back to Mumbai in 2009 and most recently worked with venturethree, a design consultancy in London, on creating the new brand for Reliance Jio.

The intersection of design, marketing, brand, communication and technology is where Tina now lives.

rt @: a new study analyzed millions of google street view images to explore how the built environment affects physical and mental he…

@ @ lol 😂 😂😂 personally love that twitter is not another consumption platform

a lesson in marketing for all financial services brands is the @ expose. pure genius! 😎

rt @: “unexplained deaths” are the number 1 cause of death in europe, canada and australia in 2022.

rt @: excellent summary from unherd. "how the davos elite took back control"

@ it’s hideous

rt @: digital currency is the end of all liberty, the ultimate instrument of totalitarian control.

rt @: favourite thing i read today… ~ slack ceo stewart butterfield is leaving salesforce, which bought slack for $27.7b in 2021.…

rt @: taurus: 8:00pm 8pm is way too soon to welcome in the new day and begin again. but anyway taurus loves the calm sweet…

@ do hashtags matter?


What does failure mean to you?  
A sign from the universe to change something

What’s your superpower?

Which is your favourite city in the world?
Mexico City

Favourite books this year
Women who run with the wolves by Clarissa Pinkola Estes

If you weren’t a venture capitalist, you’d be..
A dancer