Info Edge

Model: Make it easy
Status: Exited

Info Edge is India’s biggest online classifieds company. In its portfolio are brands that created the building blocks of the internet in India:,,, and Today it also has a stake in Zomato, Policybazaar India and Meritnation. Info Edge is listed on the Bombay Stock Exchange and National Stock Exchange of India.

The journey

  • Year of investment


  • Location



“Solving an unsolved problem increases the chances that you’ll get a hot product. If you hit a hot market, people will want to buy your products and you won’t have to sell – that’s a great position to be in.”

Company building and culture

Scaling culture

Sandeep Murthy
4th May 2014

It’s really hard, but so powerful. The "hack" culture of Facebook or the "do no evil" approach of Google or the "respect everyone" culture of the Mahindras. It is amazing to see what great things can be accomplished when a founder drives core values effectively through an organization.

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