When we first started out 11 years ago, we just wanted to solve one communication problem: being able to know who was calling you. Eventually, we realised that every phone number represents a person or a business in that communication matter. But, since there’s no identity connected to a phone number at least beforehand, there was a lot of mistrust in communication. We started small with ‘Bidding.se’ in 2006, and never looked back.
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