Lightbox
Brand and design

The 6 basic truths

Whether its re-branding, creating a niche, targeting a new customer profile or building a new category – the basics never change. Here are 6 truths you should know when starting out.

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Lightbox
Brand and design

Make 'em stick

During my time here, I’ve been through numerous case studies, heard pitches and even experienced first-hand to write about what makes a great brand. Here are some pointers on creating brand value, maintaining it, marketing it and some qualities of exceptional entrepreneurs building great brands.

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Lightbox
Brand and design
What does your brand stand for?
Shivani Daiya
16th April 2021

There are great products and services out there and great brands too, but not enough mission-first companies. If you have a solid mission - educate people about what you believe in, why, and how much hard work you put into it.

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Lightbox
Product and marketing
Why Taylor Swift is a sign of where Indian e-commerce is headed
Sandeep Murthy
15th November 2014

Taylor Swift demonstrates that while Spotify has 40MM users, she has a direct connection with 46.3M followers, known as the Taylor Nation. As a brand, her direct connection with people is so strong that she controls the balance of power in the distribution chain. This is a very strong statement and a real truth that all distribution businesses will quickly need to come to terms with.

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The monthly Gazette is your source of happenings within Lightbox - updates, blogs, deep dives, opinion pieces and all things consumer tech

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The monthly Gazette is your source of happenings within Lightbox - updates, blogs, deep dives, opinion pieces and all things consumer tech