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Whether its re-branding, creating a niche, targeting a new customer profile or building a new category – the basics never change. Here are 6 truths you should know when starting out.
During my time here, I’ve been through numerous case studies, heard pitches and even experienced first-hand to write about what makes a great brand. Here are some pointers on creating brand value, maintaining it, marketing it and some qualities of exceptional entrepreneurs building great brands.
rt @inc42: capitalx speaker spotlight 🔦 inc42 is delighted to announce that @sandeepm1 is joining the capitalx programme as a speaker. san…
Our story is divided into five sections: 1. India is a moneymaker 2. India is unique 3. India is changing 4. India… https://t.co/aG5C0fUfdA
At the end of every year, we build a thesis on why India is the place to be. This year's theme is "India - Our ti… https://t.co/xOSYYbkMN4
https://t.co/HWu5Wk1iET So what’s a brand got to do? Ignoring all of this new technology or waiting for others to… https://t.co/HIIgzvWxsm
https://t.co/hi2q7hx5kk "things that aren’t software are becoming software" a great read to end the week by @a16z
rt @writetopiyush: march 2020: 1 million users may 2022: 14 million users fy21: rs. 2 crore revenue fy22: rs. 12 crore revenue fy23: on tr…
rt @elonmusk: don’t build moats, build tech trees
rt @writetopiyush: today we hit another milestone. we are now a 100-people team. our 100th team member joined yesterday and is working wit…
an evening with live music, cocktails and conversation.. hear what @sidtalwar had to say: https://t.co/5xm8xy7i9w https://t.co/rh7aqdb97l
we unveiled our new bus designs last week.. here's a sneak peak 😇 @Cityflo_India excited to make buses a cooler way… https://t.co/30nhna6wiq
There are great products and services out there and great brands too, but not enough mission-first companies. If you have a solid mission - educate people about what you believe in, why, and how much hard work you put into it.
Taylor Swift demonstrates that while Spotify has 40MM users, she has a direct connection with 46.3M followers, known as the Taylor Nation. As a brand, her direct connection with people is so strong that she controls the balance of power in the distribution chain. This is a very strong statement and a real truth that all distribution businesses will quickly need to come to terms with.
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