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Whether its re-branding, creating a niche, targeting a new customer profile or building a new category – the basics never change. Here are 6 truths you should know when starting out.
During my time here, I’ve been through numerous case studies, heard pitches and even experienced first-hand to write about what makes a great brand. Here are some pointers on creating brand value, maintaining it, marketing it and some qualities of exceptional entrepreneurs building great brands.
Real queens fix each others crowns. We live in a competitive world, but the simple truth is women are more powerful when they come together and make amazing things happen.
There are great products and services out there and great brands too, but not enough mission-first companies. If you have a solid mission - educate people about what you believe in, why, and how much hard work you put into it.
The pandemic has turned the way businesses function, and even how investors approach them. Sandeep, in a conversation with YourStory, speaks about the changes the ecosystem has seen over the last year and what investors expect from entrepreneurs.
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