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Spaces and trends

Personal care is in the eye of the beholder

Of the $18BN BPC market, the top 10 FMCG companies comprise over 30% of the market. The 8 major brands are owned by 3 FMCG giants- Unilever, P&G, and L’Oreal. These 3 companies have a combined age of 388 years. Take a moment to think about these seemingly contradictory facts- in a sector where companies have 4 centuries of experience, how have 80+ brands come up in the last 5 years? Why can’t the legacy brands keep up? We try to answer these

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Lightbox
Spaces and trends

Buy Now, Pay Later

‘Pay Later’ is a product that will always be needed as it allows for instant gratification purchases and reduces guilt by not having to pay for everything today. The faster, frictionless and credit payment method gives the consumer a sense of trust in the platform to transact.

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