Mumbai, India: As it marks eight years of reimagining how India accesses affordable, high-quality medicines, Zeno Health, one of India’s fastest-growing omnichannel pharmacy networks, yesterday announced the launch of ‘Pay It Forward’—a new incubator to support early-stage healthcare and wellness startups building for Bharat. This initiative follows closely on the heels of Zeno Health’s launch of 50-minute generic medicine delivery in Mumbai.
Founders Siddharth Gadia and Girish Agarwal know how hard it is to build in healthcare — the stakes are high, and the system doesn’t make it easy. Over the past eight years, they’ve scaled Zeno to serve 30 lakh+ families, helping homes save over Rs. 1,000 crore on medicines, all while staying profitable. Now, they’re paying that forward.
Over these eight years, Zeno has grown one conversation, one customer, and one store at a time—transforming an idea into a movement, built on belief and purpose. ‘Pay It Forward’ reflects the company’s commitment to sharing that journey with those who are building next, especially those providing quality healthcare at affordable costs.
The healthcare brand is joining hands with emerging wellness startups working across medicines, diagnostics, insurance, hygiene, nutrition, preventive care, derma, OTC- any product capable of moving the needle on building a more equitable and inclusive healthcare ecosystem.
All participants fitting this bill are encouraged to apply here.
Startups selected under this initiative will receive:
Retail access across 180+ Zeno Health stores in Mumbai and Pune.
Digital distribution through Zeno’s app and website.
Access to a wide, trust-driven consumer base across urban and rural areas.
Mentorship from Zeno’s founders and the leadership team.
Siddharth Gadia, Co-founder & CEO, Zeno Health, in a statment to the media, said:
“Zeno Health began as a simple belief: that access to quality medicines should never be a privilege. As we complete eight years of building one of India’s most trusted pharmacy networks, it’s time to pay that belief forward. With this initiative, we hope to support purpose-led startups who are building with the same intent—to make healthcare better, cheaper, and more accessible for every Indian. Over the next five years, our goal is not just to build a formidable business, but to also enable those who are working towards offering quality, affordable healthcare to Bharat. That’s the only way we will be able to revolutionize India’s healthcare industry.”
Girish Agarwal, Co-founder & COO, added:
“Building Zeno was never easy, it required long-term thinking, strong values, and an obsession with doing right by the customer. As we reflect on this milestone, we want to extend our learnings, our reach, and our trust to a new generation of builders solving for Bharat. Through ‘Pay It Forward’, we want to create a founder-first platform that helps startups bring impactful solutions to the people who need them most."
