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Brand and design

The 6 basic truths

Shivani Daiya

Whether its re-branding, creating a niche, targeting a new customer profile or building a new category – the basics never change. Here are 6 truths you should know when starting out.

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Lightbox
Brand and design

Make 'em stick

Shivani Daiya

During my time here, I’ve been through numerous case studies, heard pitches and even experienced first-hand to write about what makes a great brand. Here are some pointers on creating brand value, maintaining it, marketing it and some qualities of exceptional entrepreneurs building great brands.

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