India - Our time has come

Sandeep Murthy

Each year we take time to study the latest trends playing out across India and try to understand what opportunities they may present entrepreneurs and investors. These presentations are an outcome of those efforts. We hope you enjoy reading them as much as we enjoyed putting them together.

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Brand and design

The 6 basic truths

Shivani Daiya

Whether its re-branding, creating a niche, targeting a new customer profile or building a new category – the basics never change. Here are 6 truths you should know when starting out.

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