Real Time Bidding has dramatically changed the way the digital media industry buys and sells media.
The Indian ecosystem lacks market consolidators. But that could change imminently.
It’s really hard, but so powerful. The "hack" culture of Facebook or the "do no evil" approach of Google or the "respect everyone" culture of the Mahindras. It is amazing to see what great things can be accomplished when a founder drives core values effectively through an organization.
The best thing a startup can do for its brand is to invest in creating experiences that make people whip their phones out to tweet or instagram immediately. Your brand isn’t what you say about yourself, it’s what people say about you.
Tech companies are nothing without growth. The real value creation will take place in companies that are able to demonstrate differentiated growth by taking advantage of the imminent technology boom (a result of the explosion in data & apps).
We have a culture of fundamentally solving problems. We place huge emphasis on speed to market and the power of prototyping. It is almost impossible to get everything right.
Good design deepens the connect between and brand and its user and that makes it good business.
People spend on education because of employability. Employability leads to a better livelihood, a better quality of life. You don’t get to that kind of prosperity via MOOCS; you get there via cracking massively competitive exams. The world of exam prep has stayed largely offline, and it presents a very interesting opportunity. Technology coupled with data science can have a very meaningful impact on those exams.
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