GreenDust

Launched in 2009, GreenDust refurbishes factory seconds to sell to customers at heavily discounted prices. It gives customers the opportunity to buy aspirational brands at massive discounts through online-offline channels, and simultaneously offers manufacturers and distributors an alternate, organised marketplace. It is currently in the process of taking its unique business model to emerging markets across West Asia and Africa

The refurbished industry in India in 2015 will be $15 billion+

Double that of entire ecommerce industry

Double that of entire ecommerce industry

In the news

GreenDust launches its mobile app

The app allows users to simply login, choose and checkout in easy steps. There are no listings, no categories and no confusion, only exclusive deals.

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16 startup founders to watch out for in 2016

Here is a list of 16 founders ET believes the startup world must watch out for in 2016. Featuring 2 of our portfolio CEO’s.

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The CEO
Hitendra Chaturvedi
Interviews Videos

How rapid changing consumer expectations in India is making return policies a competitive advantage in the country's e-commerce ecosystem.

How rapid changing consumer expectations in India is making return policies a competitive advantage in the country's e-commerce ecosystem.

Could GreenDust be the emerging market brand from India we've all been waiting for?

Imaginative about business and passionate about sustainability, Hitentdra Chaturvedi’s next move is to take the business to the young and value conscious across emerging markets.

Imaginative about business and passionate about sustainability, Hitentdra Chaturvedi’s next move is to take the business to the young and value conscious across emerging markets.

The back story

Hitendra Chatruvedi was getting ready to leave Microsoft. He’d just built Micorsoft’s OEM sales business in India to a $400MM machine but was eagerly awaiting his next big adventure.

Hitendra Chatruvedi was getting ready to leave Microsoft. He’d just built Micorsoft’s OEM sales business in India to a $400MM machine but was eagerly awaiting his next big adventure.

Greendust's Hitendra Chaturvedi on the future of E and M commerce

"Majority of the Indian population is not in tier I cities, growth of M-commerce is going to be much more than traditional E-commerce."

How refurb works

Here are the basics of the reverse logistics market. 5% of what is sold in the market come back through product defects, damage, overstock, end of life and customer returns.

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