Product & Marketing

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Magic Makes The Math Work: Your Product Is Your Business Model

A company’s product enables its business model and the business model defines the parameters of the product. Neither is permanent in nature; changes in one impact the other and in the best cases they play off each other.

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Everything as a service

The commoditization of hardware is forcing a range of product-oriented businesses to revamp their business model to remain relevent. instead of selling the product, companies are offering the benefit to customers in other ways.

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“Everybody Pivots!”

Everybody pivots. If you ask anyone who’s run a business in the past, they’ll tell you they pivot a lot. They pivot based on everything from customer feedback, to external advice, to market conditions. And its a good thing….

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“Startup India Stand Up India – A Mixed Goodie bag!”

The Indian Startup ecosystem has attracted over USD 5.5 Bn of PE/VC in 2015 alone and is the third largest Startup base worldwide. It’s heartening to see the Government take notice and launch the “Startup India Standup India” initiative.

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The case for venture capital: The true villain is not the VC but ‘Change’

Entrepreneurs and investors are jointly trying to imagine and create a new world. There is no straight line to this process… it is a series of assumptions and iterations – a process of Experiment, Fail, Learn, Repeat.

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Is the Marketplace model even recognised under Indian Laws?

The DIPP recently told the Delhi High Court that the marketplace model used by ecommerce companies is “not recognised” in the country’s foreign direct investment (FDI) policy and that the financial watchdogs are to investigate any violation.

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It’s time to reimagine jewellery

Indian women’s lives have changed. It’s time the jewellery industry changed. With Melorra jewellery women do not have to endure heavy jewellery that they take off at the end of the day with a sigh of relief!

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Reinventing Sales with Social Media

Shaiju Mathew , the Social Media whiz at Furlenco talks about how Furlenco is using social media and community to drive marketing and sales for the business.

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Fit & healthy

Handling a downturn has little to do with what you do when the downturn starts, but more to do with how you built during the boom. At the start of a downturn, if you’re asking “What do I do now?” It’s probably too late.

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E-commerce opportunities much larger in India

Sandeep Murthy discusses India’s e-commerce boom with Bloomberg’s Shery Ahn.

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