Brand & Design

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Fans make brands

Creativity involves a certain amount of rebellion. The best thing a brand can do is to drive a product’s strategy through a market efficiently by provoking conversation and creating desire. Your fans represent the character, vibrancy and future of your brand.

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What’s next in jewelry?

Buying jewelry is as much about the experience of browsing as it is about the actual purchase. After the last year I’ve spent working with Melorra (coupled with 11 years of marriage) I’m slowly starting to understand this phenomena.

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Rise of the Vertically Integrated Brands

Although the odds are still in favor of larger players, nimble and responsive smaller players can prove to be quite a match.

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India on Mobile

Good design doesn’t just deepen a connect but ensures that a connect and a business are actually possible.

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Why Taylor Swift is a sign of where Indian e-commerce is headed

Taylor Swift demonstrates that while Spotify has 40MM users, she has a direct connection with 46.3M followers, known as the Taylor Nation. As a brand, her direct connection with people is so strong that she controls the balance of power in the distribution chain. This is a very strong statement and a real truth that all distribution businesses will quickly need to come to terms with.

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Innovations at Cleartrip

Innovations a Cleartrip – Cleartrip Wallet and Quickeys

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How much of branding is culture?

The best thing a startup can do for its brand is to invest in creating experiences that make people whip their phones out to tweet or instagram immediately. Your brand isn’t what you say about yourself, it’s what people say about you.

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Could GreenDust be the emerging market brand from India we’ve all been waiting for?

Using technology to create a new economic model, Greendust’s ambitious founder talks about creating a “parallel universe” where the young and aspirational can sell old products and buy heavily discounted factory seconds.

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Designing Cleartrip for iOS7

Earlier this week we released the newly designed Cleartrip for iOS7. Within just two days of release Cleartrip for iPhone has, again, been handpicked by Apple as an “Editor’s Choice” app. We’re quietly thrilled to see Cleartrip featured front and centre in the App Store. As expected, many of our customers are missing the old […]

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