Cleartrip Says Mobile Traffic Surpasses Desktop

Cleartrip, one of the top tier online travel services firms in the country, said mobile generated over 53 per cent of its total traffic in the January-March 2015 quarter.

Here’s some other quick nuggets from it’s Quarterly Mobile Insight:

- The firm said over 70 per cent of it’s mobile customers are now using mobile as their only channel for transactions.

- Cleartrip’s claims its transactions grew by 214 per cent year-on-year where mobile now accounts for 40 per cent of the total bookings at an average transaction size of Rs 8,000.

- The firm said 47 per cent contribution to it’s mobile traffic comes from ‘mobile web’ which means mobile apps is bringing just over half of the total mobile traffic.

Consumer internet ventures, including OTAs, have been pushing their users to access their sites through the mobile. They claim mobile users have better conversion rates in terms of transactions.

Several firms have been offering additional discounts to users for buying products through their mobile apps to push mobile usage further. Indeed, some top e-commerce platforms in the country have been mulling moving completely to mobile apps in the near future. Some have also shut down their mobile site versions.

Cleartrip’s data shows still a significant section of users are accessing mobile sites instead of specially crafted mobile apps which require smartphones. Mobile sites, in comparison, can be accessed by even feature phones with internet connection.

According to a report by consulting firm Boston Consulting Group, India will see more than 580 million people going online by 2018 out of which 70-80 per cent will be accessing the web on mobile phones.

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Cleartrip Sees Mobile Used For Future And Instant Hotel Stays

Cleartrip is seeing levels of growth from mobile bookings for its hotel content which reinforces the importance of the channel for Indian consumers.

In the second edition of its Quarterly Insights, it reported a 90%+ increase in mobile transactions for hotels over the past quarter. Conversion rates are now “almost similar” to desktop rates, it added, getting to that level within nine months of launch.

Overall, mobile over the past quarter was its best ever across the key metrics of traffic, transactions and revenue – transactions grew 168% YoY and 69% QoQ (vs Q1 14). Mobile now pulls in 43% of overall traffic and accounts for 30% of transactions.

The report highlights the different patterns of use Indian travellers exhibit across devices, platforms and browsers.

For example, iOS users seem to be more focused on convenience, with a preference for Cleartrip’s pay@hotel function. They like its “hotels near me” function and are more likely to access four-star/five-star filters before booking.

Android users are more utilitarian and concentrate on price and location.

But there is little difference when it comes to using photos as part of the research, with half of people across all platforms having a look at the pics of the hotel featured within the app.

Overall, its Android app is more popular than its iOS offer – 39% of all mobile traffic compared with 15% – but the most accessed channel remains its mobile-enabled web site with 46%.

Chrome is the most popular browser to access the mobile web (30%) followed by Andriod (24%) and Safari (16%).

If there is one standout finding, perhaps it is booking window:


The fact that more people are using mobile to book stays 30 days out than are booking within three days of the stay is a bit of a surprise. In the Indian market at least, this shows that mobile is mainstream and the focus on mobile’s position as an “I need somewhere to stay, now!” channel might need rethinking.

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3 Out Of 10 Travelers Used Apps For Travel Bookings

Three out of 10 domestic travellers have booked their air tickets and hotel rooms using apps on their smartphones and tablets between July and September, data from travel portals showed, indicating a trend in buying habits.

Cleartrip saw a 67% rise in mobile searches in July-September, compared with the previous quarter. Transactions grew by 168% on year-on-year basis.

“The mobile channel continues to pleasantly surprise us,” said Samyukth Sridharan, chief operating officer, Cleartrip.

“On an absolute basis, the mobile medium stands at 43% of overall traffic and 30% at a transaction level,” Sridharan said.

Another travel website,, witnessed similar feedback.

Mobile phones contributed more than one-third of monthly unique visitors and represented 24% of all online transactions, according to data shared by the travel portal.

More than 16% of the online transactions for domestic flights in the last quarter came from mobile users, who also contributed 34% of all online domestic hotel transactions in the same period, the data showed.

“With rise in smartphones in India, more and more people are turning to mobile phones to plan and book their trips. Bookings from the MakeMyTrip mobile app have skyrocketed in the past two quarters,” said Pravin Bhasin, head, mobile products,

Bhasin said the company’s app had recorded 40 lakh downloads recently.

While an increased use of smartphones for travel searches was expected in metros, Cleartrip data for the last quarter showed the trend is catching on in smaller cities as well.

In Mumbai, 45% of all time spent by users on the website was through the mobile app and in Delhi, it was 52%. The figures were higher among smaller cities: Lucknow (60%), Jaipur (59%) and Indore (45%).

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Cleartrip Mobile Insights: 40% Traffic, 30% Transactions

Timing is everything – Cleartrip has released its first-ever Quarterly Insights on Mobile a few days after what the Indian OTA claims was its “busiest ever week on mobile”.

Headline figures from its Q1 performance indicate the strength of the growth it is seeing from mobile – 40% of traffic and 30% of transactions came from mobiles. In the same period last year it was 20% and 12% respectively.

In past few months it has introduced a number of mobile initiatives, including apps for iPad and an app for phones running Windows.

But it is as focused on improvements to the existing products – Cleartrip Android and iOS users can now manage cancellation through the apps, making it “the first online travel company in India (if not the world) to offer cancellations in mobile apps”.

Its Cleartrip Wallet product launched in July is also having a positive impact on business. It allows people who cancel a booking to get the refund instantly credited to a Cleartrip Wallet account rather than wait days for the banks to do their job. The credit in the wallet can then be used to buy a new Cleartrip ticket at once.

Other highlights from the Quarterly Mobile Insights:

Samsung devices accounting for 44% of mobile searches compared with 38% from iPhones
But iPhones are the most popular for air searches, Samsung for trains
Mobile web still dominates with 52% of searches, followed by Android apps at 28% and iOS apps at 20%.

When it comes to browsers, Safari accounts for 49% and Chrome 33%.

Last week MakeMyTrip shared some mobile data at a tech conference in the US. It said that 30% of traffic and about 15% of our transactions is through mobile. It too had Android more popular than iOS.

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