News

Zoomin’s Photo Prints App Crosses 1 Million Prints
August 12,2014
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ZoomIn is a Mumbai based online photo services company started by Sunny Balijepalli in 2007. ZoomIn is about connecting people and their moments of magic through photos. Customers can store, share, and print their digital photos. Their positioning and user experence is focused around “Celebrate your memorable photo moments in print.” The company has been growing and earlier in 2013 and has raised more than $13.5 million. Zoomin raised growth debt to the tune of $1.6 million from SVB India Finance last (here’s a look at Venture Debt with Vinod Murli, MD of SVB, India). Zoomin also has an app called Photo Prints, an app that lets users pint their photos and get it delivered. The app recently crossed the 1 million prints mark and we got in touch with Ashwin Dias, VP of eCommerce at Zoomin to learn more. Can you tell us more about Zoomin’s core offering? Our model business hasn’t changed since we were founded – we continue to focus on photos, and our business continues to evolve around engaging photo products, scalable platforms and smart devices. We are passionate about innovating on the ways in which people tell their stories, in making the experience memorable and the magic created out of it, lasting. ZoomIn’s online creation tools enable customers to express their creativity and play the role of memory keeper with ease (regardless of their technical expertise). We are known for our super fast service and consistently great product quality. We deliver direct-to-doorstep anywhere in India and globally. ZoomIn’s photo prints and gifts are of the highest professional quality, using world class technology and infrastructure at our state-of-the-art Production Centre located in Mumbai. What are the revenue channels? We have two primary revenue channels – Prints & Gifts and Phones & Cameras. The latter was added in 2012 to strengthen our position in the imaging space. We retail curated imaging products on our site and on marketplaces like Amazon, Flipkart, eBay, etc. Tell us about the app. When was it launched? How has the growth been? Today, more than ever, your phone is where you capture and share moments. Phones have rapidly replaced the standard point-and-shoot camera. We are therefore focused on building engaging mobile applications that use the photos on your phone (or anywhere else for that matter) to create something meaningful and lasting. The Photo Prints by Zoomin Android app launched in February 2014 is the first such application. Since launch, we have over 250K installs, shipped over 1 million prints and more importantly, a consistent Google Play Store rating of 4.4. You can see some very positive feedback from the last couple days here. Read more

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