Miss Diva Universe 2016 Roshmitha Harimurthy has been appointed as the face of Furlenco, the pageants official furniture partner.
Roshmitha and three other participants will feature in forthcoming videos and photoshoots for the online furniture rental company. The brand had collaborated with Miss Diva to completely furnish the luxury villa in which the contestants lived in in Madh Island in Mumbai.
The Miss Diva pageant, which brings together young talent for the fashion, lifestyle and entertainment industry, with the winner representing India at the main Miss Universe event on the international stage. Bengalur''s Roshmitha emerged as the winner of the season, whereas, Aradhana Buragohain finished second runner-up.
Ajith Mohan Karimpana, founder and CEO, Furlenco, said in a statement:""We are happy to have joined hands with one of the countr''s most prestigious beauty events. We believe this has been a mutually beneficial association - it helps us connect with millions of viewers of Miss Diva across India - and it has helped Miss Diva contestants enjoy a comfortable stay while preparing for the most important night of their young lives""
Furlenco rents furniture, decor and accessories, making it easy and affordable to do it up your home at a fraction of time and effort.
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“We are creating solutions specifically for the Indian rental community. For Aibnb, we are creating a separate set of packages, more attuned towards travellers, which will allow the hosts to pick and choose from these packages and furnish their house,” Ajith Karimpana
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Red Chillies Entertainment partnered with Furlenco for its forthcoming Shah Rukh Khan and Alia Bhatt starrer ‘Dear Zindagi’. Furlenco and Red Chillies have also launched a TVC and an exclusive ‘Dear Zindagi’ store for the movie buffs.
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It is a combination of 50% equity and 50% debt, making them one of the largest debt funded start-ups in India. While Furlenco plans to utilise the equity component to grow its business into more cities, the debt will be used to purchase inventory.
Droom has clocked a GMV of Rs 104 crore in a short span of 19 months. They have registered over Rs 1,200 crore in annualised GMV, with plans to achieve Rs 3,000 crore by March 2017. The achievement has come despite low marketing spends at 3.75 per cent of the entire GMV.