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Photojojo: A Case In Using Social Media
May 06,2015
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NRF (National Retail Federation)'s initiative 'Retail Across America trips' visits businesses large and small to see what retail is really like in cities across the country. On camera and behind the scenes, retail executives and small business owners share their hopes, challenges and advice, and after road trips through eight different states, we’ve spotted some common themes.

Small businesses have to work especially hard to reach customers, and some of the savvy entrepreneurs we’ve visited are using social media to build their brands and their own distinct communities. Photojojo has been featured as one of their favorite success stories:

Photojojo’s unique and quirky personality endears the brand to customers around the world.

Photojojo, an online retailer that sells smartphone accessories and camera “goodies” to photography enthusiasts, is a small e-commerce operation with a big personality. This San Francisco-based company started in 2006 as an email newsletter focused on “the very best photo tips, DIY projects and gear.” The brand has grown to include a popular online store that also offers a “disposable camera” iPhone app and “Phoneography 101” course.

Chief Everything Officer Jen Giese uses her company’s digital presence — 400,000+ plus followers on Twitter, 73,000+ on Instagram and 230,000+ on Facebook — to cultivate “real life” connections through meetups, events and pop-up shops. “I personally am really into taking experiences online and bringing them into real life situations. I think people are just really hungry to take what they’re doing on Instagram and sharing online into real life … We’ve always had a really great following of people that are really inspired and active,” Giese says.

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