InMobi, independent mobile ad platform, has released a new detailed report on consumer behaviour of mobile messaging applications on smartphones in India. The report reveals Indians prefer a price between Rs. 71 and Rs. 129 for making in-app purchases such as emoticons, games, stickers and virtual currency among others.
The InMobi Mobile Messaging App study says one in five Internet users have already made an in-app purchase when using a mobile messaging/chat application, about 18% are likely to consider it. One-third of the users make in-app purchases mainly to get additional features. The Mobile Messaging App study was conducted on device between May to June 2014, covered 455 smartphone users in India. The study showed that 95% of messaging app users in India access messaging apps multiple times in a day and that messaging apps were the preferred way for communication, bypassing even social networks and voice calls.
Young mobile users in the age group 18-24 are the largest consumers for messaging apps. Interestingly, the older generation (35 - 44 years of age) is also taking to these apps, driven by their ease of use, says the report Top 5 factors that influence download of mobile messaging apps are:
Staying in touch with friends – 44%
Sharing photos and videos – 39%
Staying in touch with family – 30%
Group messaging – 21%
Cost – 18%
Parabo Press is a breeze to use: It’s clean and easy to read, your options are straightforward, and there are no annoying upsells. Prints from its Risograph machine, which uses soy-based ink and is described by Parabo as having “a cult following since its invention in 1980s Japan.”
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