When Rajasthan's Chitraang Murdia topped the 2014 Joint Entrance Examination (JEE) for admission to Indian Institutes of Technology (IITs), it wasn't a proud moment for him and his parents alone; online test preparation platform Embibe.com, too, was overjoyed. The platform had helped Murdia with specialised modules and assistance for engineering and medical examinations.
Among many others who made it to the IITs, Embibe also helped Govind Lahoti, who stood third in the exam.
The beginningIn November 2012, Aditi Avasthi, an alumnus of the University of Chicago's Booth School of Business, launched a platform through which engineering and medical institute aspirants could prepare for entrance examinations. Avasthi, once an IIT aspirant, realised students needed more personalised solutions than those offered by coaching institutes.
"Apart from the theoretical knowledge that was being offered, the need was to have application of the theory. Areas such as time management and concentration on subjects that need attention are of utmost importance, especially in the area of engineering," says Avasthi, founder of Embibe. It is estimated the platform has about 15,000 students on board. Initially, the company was backed by Sandeep Murthy, who recently launched Lightbox Ventures.
Parabo Press is a breeze to use: It’s clean and easy to read, your options are straightforward, and there are no annoying upsells. Prints from its Risograph machine, which uses soy-based ink and is described by Parabo as having “a cult following since its invention in 1980s Japan.”
“We are creating solutions specifically for the Indian rental community. For Aibnb, we are creating a separate set of packages, more attuned towards travellers, which will allow the hosts to pick and choose from these packages and furnish their house,” Ajith Karimpana
The Make in India programme needs design, in order to succeed in its fundamental endeavour. Melorra has integrated design and manufacturing with processes, people working in manufacturing are involved in product design concepts as a result delivery times are almost half those of competitors.
Red Chillies Entertainment partnered with Furlenco for its forthcoming Shah Rukh Khan and Alia Bhatt starrer ‘Dear Zindagi’. Furlenco and Red Chillies have also launched a TVC and an exclusive ‘Dear Zindagi’ store for the movie buffs.
Sub-cultures drive the products that emerge out of tech startups. Sub-cultures push the envelope on thinking about how society might develop. The ones that interest investors are those with the potential to indicate where the world could go next.
It is a combination of 50% equity and 50% debt, making them one of the largest debt funded start-ups in India. While Furlenco plans to utilise the equity component to grow its business into more cities, the debt will be used to purchase inventory.
Droom has clocked a GMV of Rs 104 crore in a short span of 19 months. They have registered over Rs 1,200 crore in annualised GMV, with plans to achieve Rs 3,000 crore by March 2017. The achievement has come despite low marketing spends at 3.75 per cent of the entire GMV.