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Embibe focuses on making students smarter in taking exams
March 16,2016
An average iit aspirant spends about Rs 75,000 preparing for the Joint Entrance Examination (JEE), yet it’s nearly impossible to assess his or her progress during coaching. Also, due to the poor quality of teaching at many centres, students are made to learn by rote. That’s why a trick question can easily throw them off guard and mock tests don’t necessarily indicate a student’s final performance. In contrast, students taking a GRE or GMAT practice test are reasonably certain about their final score.

Aditi Avasthi, a former TCS employee, set out to change that when she founded Embibe, an online service to prepare students for competitive exams. 

Avasthi, 33, knew that breaking into the entrance coaching market would be tough. Instead, she asked herself: ‘How can you improve the performance of every student?’ Her eureka moment came in 2012, when she realised that sophisticated analytics had the potential to provide personalised feedback. 

Embibe started in June 2012 with $700,000 in seed funding raised mostly from Avasthi’s family and friends. The first year was spent in drafting preparatory tests for the JEE and medical entrance examinations. In December 2013, Kalaari Capital and Lightbox Ventures invested around Rs 24 crore. 

“We invested in Embibe as it looked at education from a very different lens. It wanted to focus on making students smarter in taking exams,” says Prashant Mehta, partner at Lightbox.  Read more here.

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