Online auto classifieds has been going through exciting times and, besides veteran players, a new startup – Droom – is attracting sizeable traffic and offering a wide selection of used vehicles (car, bikes, cycles etc.). The Gurgaon-based company has grown at an unprecedented pace over the past five months (See Alexa traffic comparison below).
The company is a brainchild of Sandeep Aggarwal, who earlier Co-Founded horizontal marketplace ShopClues. Droom claims to have a strong founding team with over 75 years of combined experience in FMCG, Internet, technology and e-Commerce.
Currently, the platform has over 4,000 plus used vehicles listed along with 9,000 sellers. It has presence in 15 cities. According to the data available on Droom’s website – it has close to 750K visitors coming every month. In a short span, the company also managed to amass 300K app downloads across Android and iOS platform.
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Droom has clocked a GMV of Rs 104 crore in a short span of 19 months. They have registered over Rs 1,200 crore in annualised GMV, with plans to achieve Rs 3,000 crore by March 2017. The achievement has come despite low marketing spends at 3.75 per cent of the entire GMV.