Hitendra Chaturvedi, founder and CEO of Greendust, is on this month's issue of Image Retail Magazine and talks about how refurbishing is essential to the e-commerce ecosystem. Find below scans from the print edition:

Images Retail, Page 24 Images Retail, Page 25

GreenDust

Launched in 2009, GreenDust refurbishes factory seconds to sell to customers at heavily discounted prices. It gives customers the opportunity to buy aspirational brands at massive discounts through online-offline channels, and simultaneously offers manufacturers and distributors an alternate, organised marketplace. It is currently in the process of taking its unique business model to emerging markets across West Asia and Africa

Related Stories

The Emergence Of ‘Mr Fat Bug’ – Super Consolidators In E-Commerce

if the deal goes through, it may be the biggest signal yet that the Indian technology ecosystem is evolving to its next phase. It will pave the way for the emergence of a future consolidator in India’s technology market.

Read More

Magic Makes The Math Work: Your Product Is Your Business Model

A company’s product enables its business model and the business model defines the parameters of the product. Neither is permanent in nature; changes in one impact the other and in the best cases they play off each other.

Read More