Hitendra Chaturvedi, founder and CEO of Greendust, is on this month's issue of Image Retail Magazine and talks about how refurbishing is essential to the e-commerce ecosystem. Find below scans from the print edition:

Images Retail, Page 24 Images Retail, Page 25


Launched in 2009, GreenDust refurbishes factory seconds to sell to customers at heavily discounted prices. It gives customers the opportunity to buy aspirational brands at massive discounts through online-offline channels, and simultaneously offers manufacturers and distributors an alternate, organised marketplace. It is currently in the process of taking its unique business model to emerging markets across West Asia and Africa

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