Launched in 2009, GreenDust refurbishes factory seconds to sell to customers at heavily discounted prices. It gives customers the opportunity to buy aspirational brands at massive discounts through online-offline channels, and simultaneously offers manufacturers and distributors an alternate, organised marketplace. It is currently in the process of taking its unique business model to emerging markets across West Asia and Africa
A company’s product enables its business model and the business model defines the parameters of the product. Neither is permanent in nature; changes in one impact the other and in the best cases they play off each other.