Sandeep Murthy talks to Abha Bakaya on Bloomberg TV about building sustainable businesses that can weather inevitable downturns in the economy. By optimising business operations and putting frugality at the heart of the company, a startup can accelerate faster during up-cycles.
The advice to entrepreneurs is to experiment, fail, learn and repeat. Try things at a small scale and at a low cost, and quickly assess if they work or not and then take a call on what is worth scaling up. The experiments should either stop or continue based on consumer feedback.