Earlier this week we released the newly designed Cleartrip for iOS7. Within just two days of release Cleartrip for iPhone has, again, been handpicked by Apple as an “Editor’s Choice” app. We’re quietly thrilled to see Cleartrip featured front and centre in the App Store.
As expected, many of our customers are missing the old taxicab yellow and black colour scheme that we’ve had since we first launched the app. Today, we’d like to share some of design thinking that has gone into redesign Cleartrip for iOS 7.
The march to a single unified Cleartrip experience In yesterday’s post, we briefly touched upon the direction we’ve taken:
While the design is optimised for iOS 7, we’ve also managed to design it such that it feels closer to home, closer to the design of our products for desktop and other mobile platforms.
Content precedes design
Taking our cues from the design of iOS 7, we bid farewell to textures and gradients; and with those out of the way, the focus lies squarely on the content and the task at hand.
iOS as a touchscreen operating system has come a long way from its roots. Today’s users already understand how touch interfaces work. Most, if not all, the user-education has already taken place and the days of guided aesthetics in touchscreens are at an end.
The whole screen to play with
iOS 7 provides the opportunity to use the entire screen as a canvas for content and we’ve used it wisely. The new Cleartrip app uses every one of the 727,040 available pixels of an iPhone; content flows beautifully above and beneath translucent layers lending the design depth and context.
There is a magical layered hierarchy in the design that manages to be simultaneously strong and invisible at the same time. Achieving this layered hierarchy is a foundational building block for the future of all our products. We created a similar layered hierarchy when we redesigned our desktop products.
With access to dramatically improved font rendering in iOS 7, we’ve made the text crisper and sharper. Information has been made lighter on the eyes and easier to consume by increasing the white space boundaries around the content.
To paraphrase the good book, ‘And let him who wants less white space cast the first stone’…
Cleartrip is a leading travel website that redefines the online booking experience for customers by making it easy, simple and fun. Co-founded by Stuart Crighton, Hrush Bhatt and Matthew Spacie in 2005, the company is headquartered in Mumbai, with regional offices across India and the Middle East.