“Due to fragmentation, infrastructure challenges and high real estate costs, offline retail will never be able to achieve the scale that e-commerce can,” explained Sandeep Murthy, a partner at Lightbox, an early stage venture capital fund. “Entrepreneurs and investors have recognised this and believe that they are playing in a game with a massive prize for the winner.”
Moving along Maslow’s hierarchy of needs we are excited to be partnering with Furlenco to redefine how millions of consumers will interact with Furniture. Furniture is an essential component of that most basic need – shelter. Furlenco is approaching the opportunity of shelter by making furniture more accessible through subscription.